New service to cuba two competitors are delta and jet blue

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1. Choose and calculate five ratios for southwest for the last two years. Make sure to select ratios that you think would be impacted by starting new service to Cuba two competitors are delta and jet blue

2. Calculate the annualized stock price return of LUV over the last 3, 5, and 10 years. How does it compare to the return of the competitors you selected in question 3 and the S&P 500 index over the same time periods? What kind of steps can the company take regarding management strategy, operational efficiency and marketing policy to maintain the strong performance of this company going forward?

Reference no: EM131898774

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