New disposable infant diaper

Reference no: EM13333804

You are the product manager for a new disposable infant diaper that absorbs better than any other diaper on the market. Normally, an infant's diaper must be changed 8 times in a 24-hour period.

Your new diapers must be changed 4 times in a 24-hour period. Your diapers cost 40?each to manufacture and market. Competing diapers sell to the retail trade for 55?each, and they sell them to customers for 75?each. What price would you recommend charging the retail trade for your diapers? The MSRP? What other factors influenced your decisions and why?

Reference no: EM13333804

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