Reference no: EM134014251

Question

Select a new customer segment and What could be a new customer segment for Coca-Cola and how can value be added to each target market or segment?

What are adaptions for each new target market for Coke:

Products, Price, Distribution, Traditional Promotion, and Online Promotion

Describe how the plan will be organized and implemented.....such as whether it will be organized by market, geography, and who is responsible for marketing decisions.

What are some marketing communication channels that can be utilized to reach selected audiences. Include the Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel selected.

Note: The target market is the new target customer identified at the beginning of Part C.

What would be some specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicates that the activity is complete.

What measurement can be used to identify how successful each strategic action was and what measures can be used to track performance against goals. Identify standard reports from your online and traditional marketing efforts.