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• Netflix is offering standard video streaming service for $10/MONTH. For simplicity, let us assume
• (1) the price does not change in the future
• (2) the marginal cost of serving each customer and the cost of retention are 0
• (3) the customer acquisition cost is the ONE MONTH of free trail
• (4) discount rate is 10% (per YEAR)
• (5) the YEARLY retention rate is 70%
• Please compute the Customer Lifetime Value
• Suppose Netflix issues a $10 rebate every 12 months to retains customers, and the retention rate rises to 80%. Is the Customer Lifetime Value increased or decreased?
Earnings that are high quality would
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