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Monroe motivated sequence

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Reference no: EM133252882

Part I: Monroe's Motivated Sequence

Share an example of a TV commercial that uses Monroe's Motivated Sequence to persuade you to buy something.

Question 1.1 Which commercial did you choose? Please provide a link to the commercial on YouTube or somewhere else, in case I haven't seen it.

Question 1.2: How does the commercial try to get its audience's attention?

Question 1.3: How effectively does it get their attention?

Question 1.4: What is the need that it tries to persuade its audience is unmet?

Question 1.5: Where in Maslow's Hierarchy of Needs does this need fit best and why?

Question 1.6: What solution does the commercial offer to satisfy that need?

Question 1.7: What steps, if any, does the commercial take to get the audience to visualize how much better their life will be if they take the recommended action, how much worse it will be if they don't, or some combination of the two?

Question 1.8: What is the specific action that the commercial wants its audience to take? How does it encourage its audience to take that action?

Question 1.9: How effective is the overall persuasive appeal of the commercial? Why?

Question 1.10: Given that the commercial uses Monroe's Motivated Sequence to play on the audience's emotions, how might audience members think critically about the commercial's overall message and resist its persuasive appeal?

Reference no: EM133252882

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