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Modes of entries and selection of a particular mode

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Suppose, you are owner of a business in Pakistan and now you are considering extending your business in the international markets. How you will select a country or countries for your business? What mode(s) of entry you would consider based on the criteria of risk and control? Develop a framework explaining the various modes of entries and your selection of a particular mode. Explain all the terms in answer of the question.

Selecting a Suitable Country:

1) PESTEL Framework:

Political Factor
Economic Factor
Social Factor
Legal Factor

2) CAGE Framework:

Cultural Distance
Administrative and Political Distance
Geographical Distance
Economic Distance

3) Porter Five Forces

Reactiveness of Defender
Defender's Clout

4) Entry Modes:

Export
License or Franchise
Joint Venture
Wholly Owned Subsidiary

5) Selection of Entry Mode: License or Franchise

Reference no: EM132612970

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