Media should be used to maximize monthly audience exposure

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Reference no: EM131204137

Write the LP formulations for the following problems. 2. A company is considering various advertising media to promote its new toy. Pertinent information regarding potential customers reached and costs per advertisement is given below: No. of Customers Maximum Times Cost per Media Reached Available per Month Advertisement Daytime TV 1000 10 $2000 Evening TV 3000 8 $3500 Daytime Radio 500 15 $1000 Evening radio 750 15 $1500 Newspaper 900 4 $500 Currently, the company has a monthly advertising budget of $150,000. The marketing department has imposed the following restrictions: • No more than $20,000 may be spent on radio advertising each month. • At least 5 TV ads must be used each month. Write the linear programming formulation to determine what media should be used to maximize monthly audience exposure.

Reference no: EM131204137

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