Media differentiation presentation

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Question

Media Differentiation Presentation

Discuss the pros and cons of using the following media in an ad campaign:

Print
Billboard
Radio
Television
Social media (Facebook, Twitter, etc.)
Digital (Google, websites, etc.)
Include the following information for each medium on the list:

When might you use each form of media?

What are the pros of each form of media?

What are the drawbacks to each type of media?

Which audience(s) would be most suitable for each type of media?

Reference no: EM133987384

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