Media article analysis, Media Article Analysis

Media article analysis

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Reference no: EM131614109 , Length: word count:1000

Assignment: Media Article Analysis

Select an article from popular media - either a newspaper article or a magazine article. Consider sources like the Sydney Morning Herald, The Australian Financial Review, or The Australian (newspapers), and Time, The Economist, or other business orientated titles (magazines). Confine your selection to print media sources, and avoid broadcast and digital sources (like television, radio, or websites).

You need to consider how the selected article relates to the contents of the international marketing unit that you are currently studying. More specifically you need to identify the possible connections, and the article's possible usefulness.

The task is detailed below:

1. Select the article

2. Read the article right through (at least twice)

3. Make brief 'top of mind' notes in the margin regarding possible linkages

4. Consult the unit 'Content' and 'Schedule' in the unit outline noting the themes

5. Read each paragraph in the article and make more considered notes

6. Make a list of the themes that the article can be related to

7. Explicitly link each relevant paragraph to the themes

8. Go to the lecture slides or text chapters that discuss the identified themes

9. Review the slides or chapters to see and further detail the linkages

10. Imagine you are an international marketer

11. Consider whether the article has relevance for market opportunity analysis

12. Consider whether the article has relevance for market entry decision making

13. Consider whether the article has relevance for marketing mix decision making

14. Consider whether the article has relevance for foreign market operations

15. Document the above areas of relevance for an international marketer

16. Consider if there is one single dominant international marketing theme

17. Consider if there is one single dominant implication for international marketers

Organise your analysis using a report style format featuring the following sections:

Cover Page
Table of Contents (don't forget the page numbering)
Introduction (cite your selected article, possible reason for choice, report structure)
Brief summary of the article (its key points and main arguments)
International marketing themes in the article (link to theory and concepts)
Relevance for international marketers (which one or more areas)
Dominant marketing theme and implications (try to restrict to one or two of each)
Bibliography (article, lecture slides, textbook chapters, any other sources)

Attachment:- Assignment Files.rar

Reference no: EM131614109

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Reviews

len1614109

8/25/2017 6:40:55 AM

Australian student, 1000 words, and also teacher mentioned that just select a simple article on international marketing, from the economist is better and all the details are already in the brief, just follow everything please like table of contents, brief summery and all. Understand the linkages between international business trends and issues (as reported in the media), theory and possible implications for international marketers.

len1614109

8/25/2017 6:40:49 AM

Locate a print media article (newspaper or magazine) with possible significance for the theory andpractice of international marketing, study the article and considerits possible usefulness for aninternational marketing manageroperating in one or more foreign markets. A formal Brief will beissued. A good understanding and explanation of the differences between international marketing and domestic marketing. Some linkages between them noted and Scoping out and evaluation of the macro and micro factors good in terms of the number covered, and how they are evaluated.

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