Masks to shield health-care workers from infection

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Reference no: EM131830402

1. Technol Medical Products makes specialty face masks to shield health-care workers from infection. Because it focuses on this narrow market, it is able to outsell its primary competitors--3M and Johnson & Johnson. Technol Medical Products has a(n):

a. aggregated positioning strategy

b. demarketing focus

c. heterogeneous target marketing strategy

d. cost competitive advantage

e. niche competitive advantage

2. Which of the following is a strategic alternative?

a. vertical integration

b. product penetration

c. divestment

d. horizontal integration.

e. market penetration

Reference no: EM131830402

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