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Marketing using cost leadership strategy

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Reference no: EM131622280

1. Which of the following statements is not correct?

Foreign direct investment is a form of strategic alliance.

Strategic alliance results from cooperation among two firms, rather than one company acting alone.

Strategic alliance can either be an international strategy or a domestic strategy.

Joint venture is a form of strategic alliance.

Strategic alliance is a mode of entry to foreign countrie

2. Which of the following products is not marketing using a cost leadership strategy?

Texas Instruments calculators

Hyundai automobiles

Bic pens

BMW automobiles

3. The primary cause of the failure of strategic alliances is _____________.

incompatible partners in the alliance

conflict on how to distribute the earnings

reluctance to share information with other partners

the circumstances that motivated the alliance have changed

the cost of operating the alliance gets too expensive

Reference no: EM131622280

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