Marketing requires understanding of consumer wants and needs

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Marketing requires an understanding of consumer wants and needs. Marketing research is a process in which there is a systematic gathering of data from customers to identify their needs. List and describe the four Ps of marketing.

Establishing the marketing function within an organization can be accomplished in one of several ways. The two most common organizational structures for marketing are by product and by market. Describe product-oriented organization versus market-oriented organization.

Reference no: EM131185318

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