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Eight years ago, your company introduced a brand of bottled water. Sales grew steadily for several years and you are sales leader. However, the market became saturated as new competitors entered it, and company sales began to taper off, you are responsible for putting together next year's marketing plan.
Which is an appropriate marketing objective and corresponding strategy?
A. Increase profits by raising the price of the brand
B. Increase volume by encouraging consumers to use the water for cooking
C. Reduce shelf space by offering more trade deals
D. Attract new buyers by passing out samples in grocery stores.
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