Marketing functions includes test marketing

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Reference no: EM13337862

1. Buyers can exercise high bargainingpower over their suppliers under which one of thefollowing conditions?

a. There are few buyers in the market

b. When there are many good substitutes

c. They have few suppliers to choose from

d. There is a high concentration of suppliers

2. The process of monitoring performance, comparing itwith goals, and correcting any significant deviations isknown as:

a. Planning

b. Controlling

c. Organizing

d. Leading

3. Which category of ratios measures a firm’sability to meet maturing short-term obligations?

a. Profitability

b. Leverage

c. Liquidity

d. Activity

4. Which of the following directs at developing newproducts before competitors do at improving product quality orat improving manufacturing processes to reducecosts?

a. Marketing

b. Opportunity analysis

c. Management

d. Research and development

5. A planning horizon of two to five years applies towhich of the following?

a. Top management

b. Middle management

c. Lower management

d. All levels of management

6. Assessment of competitive rivalry DOES NOT includean understanding of which of the following?

a. Mergers and acquisitions in industry

b. The management structure of an organization

c. Market growth rates

d. Exit barriers and operational efficiency of competitor

7. Which of the following marketing entity is NOTan intermediary?

a. Brokers

b. Agents

c. Producers

d. Vendors

8. Investment decisions are also known as:

a. Capital structure

b. Business finance

c. Dividend policy

d. Capital budgeting

9. Which one of the following area can be the weaknessof a firm?

a. Ineffective Marketing

b. Changing lifestyle

c. High oil prices

d. Increasing pollution

10. What is the systematic gathering, recording, andanalyzing of data about problems relating to the marketing of goodsand

services?

a. Management

b. Marketing Research

c. Planning

d. Market segmentation

11. Which of the following are repetitive andsymbolic activities/events used to strengthen culture inorganizations?

a. Folktales

b. Rites

c. Rituals

d. Values

12. Departmentalization can be done on the basis of manyfactors EXCEPT:

a. Functions

b. Strategic business units

c. Divisions

d. Number of employees

13. The general condition for competition thatinfluences business firms which provide similar products and services isknown as:

a. Industry environment

b. Remote environment

c. International environment

d. External environment

14. In Competitive Profile Matrix, the rating“4” indicates what?

a. Major weakness

b. Major strength

c. Minor strength

d. Minor weakness

15. Which of the following ties all business functionstogether and provides the basis for all managerialdecisions?

a. Marketing

b. Technology

c. Information

d. Workforce

16. Which of the following refers to determining thebest capital structure for the company?

a. Restructuring decisions

b. Strategic decision

c. Investment decision

d. Financing decisions

17. All of the following are the outputs of a systemEXCEPT:

a. Data

b. Tables

c. Charts

d. Graphs

18. Lack of access to key distribution channelsindicates which of the following?

a. Strength

b. Weakness

c. Opportunity

d. Threat

19. Which of the following marketing functions includestest marketing?

a. Selling products/services

b. Customer analysis

c. Product/service planning

d. Distributing

20. The total weighted score of IFE matrix below“2.5” characterizes an organization as:

a. Organization is externally weak

b. Organization is internally strong

c. Organization is externally strong

d. Organization is internally weak

Reference no: EM13337862

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