Marketing and operations functions of the company can impact

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Reference no: EM131899281

Choose and calculate five ratios for southwest airlines for 2015 and 2016. Make sure to select ratios that you think would be impacted by starting new service to Cuba, and explain your reasoning. Identify two competitors of southwest airlines and contrast the ratios. Explain why you selected those competitors. Describe how the decisions made by management, marketing and operations functions of the company can impact, and hopefully improve, these financial ratios.

Reference no: EM131899281

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