Marketing and Distribution Analytics Exercise

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Reference no: EM132260280

Assignment - Marketing & Distribution Analytics Exercise

I. A word document explaining your analysis with pasted graphs, analyses outputs, data tables, or whatever else would help you convey the information.

Here, the goal is to showcase how you though throught the exercise, how you used the data, what analyses you performed (i.e. methodologies, outputs), what you found, and how you came to your conclusions.

Please highlight what assumptions you are making about the data for your conclusions/recommendations to hold true.

Also, if you believe that additional information would help you build an even stronger case, please specify what additional information you would use to justify your conclusions.

Think of your audience as being your technical peers on the analytics team who you need to convince that your analytical approach is solid.

II. 2-3 power point slides containing Executive Summary of your findings and recommendations (think of your audience here as the senior leadership of our loyalty team) and a couple of data points supporting your recommendation/findings.

Here your audience is not analytical at all--they need to know the answer to their questions and see a couple of supporting points.

For your analysis, please feel free to use any methodologies/tools you feel comfortable with. We are not looking for a specific approach, as long as you answer the question.

Description: BL Hotels launched a Your Extras program in the beginning of 2016. Below we provide the description of how we communicate the program to our customers.

Our Loyalty VP is asking us several questions:

1) How is Your Extras performing? Is this a good program? Why or why not?

2) Based on your answer in 1) what should we do next year--keep as is, expand, modify, terminate, anything else? What do you recommend? Why?

YOUR STAYS JUST GOT MORE REWARDING

New to BL Privileges loyalty program, we're offering U.S.-based BL loyalty members something to sweeten your next trip when you register for Your Extras. From bonus points to Fuel Rewards savings-you can earn extra benefits when your stay includes at least one Sunday through Thursday night. You can even earn extras instantly to use on your current stay, or save them up to use on your personal time.

CHOOSE FROM ONE OF THE FOLLOWING EXTRAS:

500 BL Privileges points

100 airline miles with participating carriers

$0.20 per gallon in Fuel Rewards® savings at Shell or other select fuel stations1

$2.50 Amazon.com credit2

$5 coffee card

$2.50 Uber trip discount

START EARNING YOUR EXTRAS IN 3 EASY STEPS:

1. Register for Your Extras program by choosing Your Extra preference in your online account under Your Extras. You need to create an online account on the website to join the Your Extras program.

2. Book a point-eligible midweek stay that includes a Sunday through Thursday night.

3. Earn one Your Extras reward for every point-eligible stay.

Attachment:- Assignment Files.rar

Reference no: EM132260280

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