Marketing and business performance

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Reference no: EM132931106

BSBMKG507 Interpret market trends and development

Question 1
For each of the following items, identify two (2) internal sources within the organization, and two (2) external sources outside the organization, of information relevant to forecasting market trends:

Business and strategic objectives
Marketing and Business performance
Comparative market information
Changes in technology
Demographic changes
Social and cultural factors
Economic trends
Government activities and legislative changes
Industry trends
Supplier data

Question 2
Using the table format below, list two (2) legislations and two (2) regulations related to marketing. For each legislation and regulation identified, briefly explain how this affects business practices. Word count is approximately 20 words per explanation.

Question 3

Using the table format below, list four (4) software applications used for business analysis - two (2) for quantitative analysis and two (2) for qualitative analysis. For each application listed, outline two (2) key features useful for market analysis. Word count is not critical.

Question 4

Using the table format below, briefly describe the following statistical concepts, methods, techniques and reporting formats commonly used in marketing. Word count is not critical.

Statistical Concepts, Methods, Techniques and Reporting Formats

conversion rate of leads to sales
measures of central tendency
measures of dispersion
Correlation and regression analysis
net response rate
normal distribution probability curve
sampling
speed of response curve
frequency grids
lifetime value of customers
net present value of customers

Attachment:- Task 1.rar

Reference no: EM132931106

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