Marketer for manufacturer of pet supplies

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Reference no: EM131085882

1. Suppose you are a marketer for a US manufacturer of pet supplies. Two top executives have proposed expanding the company by opening retail stores and marketing pets on-site-- puppies, kittens, rabbits, birds, fish etc. What are potential benefits and drawbacks of making a move like this? How would you advise your company to proceed?

2. Research the website of one of the following firms to identify its target market. Then outline a strategy for expanding that target market.

a. Quiznos

b. Target

c. Trader Joe's

d. Nordstrom

e. Dollar Tree

Reference no: EM131085882

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