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Market segment, technology, and customer relationship
Can you name a company that has recently changed its product scope or market segment scope in a very public way? Was this an expansion or contraction of scope?
Give some examples of companies that have grown to dominate their market segment by using technology to make buying opportunities more convenient and efficient?
Homework
Find a relevant article in a Journal or Newspaper relating to the issue of customer focus or Customer Relationship building for discussion on the forum. The discussion will consider:
a) Why is this article relevant to the topic?b) Can any of the marketing related theory from this chapter be related to the article?c) What can be learned from this?
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Problems that May Occur With Electronic Orders and Vendors - Show the potential problems that may occur when a company uses electronic order placement with a vendor or vendors.
Portable Input Devices - Describe different types, advantages, and disadvantages of portable input devices. Be sure to include the following information
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Do you see the utilization of computers and the subsequent increase in gathering of information as a primarily good or bad development?Defend your position by appealing to Utilitarian or Kantian arguments.
Describe the role materials management plays within the hospital and the role of operations managers in this process and check possible constraints the hospital may experience in its supply chains.
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