Market leadership through the technology plan

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Reference no: EM133821172

Fintech Market Leadership

Assignment: FinTech App Proposal

Learning Outcome 1: Understand barriers to FinTech success and drivers of leadership by identifying risks and mitigation strategies in your proposal.

Learning Outcome 2: Analyze the role of technology in achieving market leadership through the technology plan.

Learning Outcome 3: Evaluate the impact of cost and profit dynamics through the business model and funding strategy.

Learning Outcome 4: Develop customer-centric insights by analyzing customer roles and creating a compelling customer journey.

The purpose of this assignment is to apply all the knowledge and skills acquired during the course to conceptualize, design, and present a comprehensive proposal for a FinTech app. The assignment will help you demonstrate your understanding of the barriers to success in FinTech, the role of technology in market leadership, the impact of cost and profit dynamics, and the importance of customer roles in sustaining market growth. Get It Done Now!

Deliverables

A Polished Proposal Document (Report): The proposal should be professionally structured and address the following components:
Executive Summary: A one-page summary of the app idea and its objectives.
Market Analysis: Identify target markets, competitive landscape, and customer pain points.
Business Model: Define how your app will generate revenue (e.g., freemium, subscription, transaction fees).
Customer Journey: Describe the end-to-end customer experience when using the app.

Technology Plan: Outline the core technologies, architecture, and tools to be used.
Risk Assessment: Identify potential risks (e.g., regulatory, technical, financial) and strategies to mitigate them.
Funding Strategy: Propose how you will fund your app, whether through bootstrapping, venture capital, or crowdfunding.
Go-to-Market Plan: Detail your strategy for launching the app, including marketing, partnerships, and scaling.

Visual Presentation (Pitch Deck):
A 10-slide presentation summarizing the proposal, designed for a professional audience (investors or stakeholders).
Slides must cover: Problem Statement, Solution, Market Analysis, Business Model, Technology Overview, Customer Journey, Risks, Funding Strategy, and Launch Plan.

Presentation and Feedback:
In-Class Presentation: Deliver a 5-minute presentation of your proposal to the class.
Feedback Session: Engage with peers and instructors during the QCA to refine your proposal based on constructive feedback.

Assignment Timeline
Week 1-2: Ideation and Initial Research
Brainstorm FinTech app ideas.
Conduct preliminary market research.
Week 3-4: Proposal Development
Draft the proposal document.
Create an outline of the pitch deck.
Week 5-6: Refinement and Finalization
Polish the proposal.

Practice the pitch and finalize the deck.

Week 7: Proposal Presentation
Present to the class and participate in the feedback session.

Proposal Document
Clarity and structure of the report.
Depth of market analysis and business model.
Practicality of the technology and go-to-market plans.
Quality of risk assessment and funding strategy.

Pitch Deck and Presentation
Visual design and organization of the deck.
Effectiveness of the pitch in conveying the app's value.
Engagement and professionalism during the presentation.

Engagement and Feedback
Active participation in QCA.
Responsiveness to feedback and incorporation of suggestions.

Reference no: EM133821172

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