Market for international marketing operation

Reference no: EM13941256

The outcome of the assessment is to profile the market for international marketing operation. Select one international market country to consider for launching a product of the business/company you select. The product should not be available in the market / country you select

1. Outline a brief introduction of the company and its major products/services

2. Outline market situation or situational analysis or environmental analysis. This is for the host market .

Macro
- pest analysis
- International standards
Micro
- Competitors analysis
Three major competitors' that include international players and local players.
Marketing mix
Major strengths and weakness
- Customer analysis
Needs and preferences
Consumer behavior analysis (factors affecting consumer behavior)

Segmentation analysis

o Four variables of consumer segmentation/VALS segmentation / Need State segmentation approach

Targeting Strategy

o There are four targeting strategies to select undifferentiated differentiated concentrated and micro. For this assessment you could select either differentiated or concentrated. Please outline the reason

Swot analysis:

o Asset/ capability / resources to consider for strengths / weakness analysis

Financial resources
Networking such as supplier distributor and customer
Brand
Management capability
Business process
Other assets capabilities

Opportunities

o link to pest analysis

Threats
- link to PEST analysis
- link to competitor's analysis

Positioning

Formula to whom (target market) you (our brand) are/is what (concept)
Implementation plan:

Relate to possible marketing mix to deliver this positioning statement. Explain how they will be implemented . This includes what, when , who and how.

Reference no: EM13941256

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