Manufacturer of confectionery products

Reference no: EM13217265

1. Mr. Soni is a jeweller and hurdles a small traditional jewellery store which he has inherited from his family. The jewellery market is growing market anda high margin business. But, with the advert of international brands, the preference for the jewellery made by Mr. Soni is reducing. Mr. Soni wants to redefine his marketing mix, so as to turn his slowing business into a profitable are. Suggest these strategies to Mr. Soni.

2.XYZ Ltd. is a manufacturer of confectionery products.

They want to add a new chocolate to their product line. They have conceived the idea of marking a chocolate with honey and nuts. Which is already a competitive product. You are supposed to suggest the pricing policy and the distribution strategy to XYZ Ltd.

Reference no: EM13217265

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