Reference no: EM132377784

MAN6905 – Databases and Business Intelligence

Assignment

Introduction

In this assignment you will apply critical thinking and technical skills to solve authentic business problems. It is important that you:

Conceptualise problems or situations;

Apply technical skills to authentic situations;

Solve the complex problems;

Part 1 – Sales and Marketing

Management Database System

You are required to create a sales and marketing management system with a small number of common sense attributes. The system should contain the following information

Sales details

Marketing details

Customer details

Production details

Delivery details

Management details

So consider what sales and marketing system is required to deliver a consistent and customer oriented service to all customers over the world.

You need to identify the tables you require and the information that they are to contain.

This is only a small system, do not over-complicate it.

1. Design

Create an entity-relationship (ER) model drawn with MS WORD or POWER POINT if you prefer.

You are required to submit a print out of your database schema:

Set of normalised tables – with your sample data.

Indicate the table relationships using multiple keys; PK, FK, and SK using UML notation.

2. SQL

Use MYSQL to create the set of database tables of the relational database model and complete the associated queries given.

Procedure:

1) Write all the SQL statements, necessary to create all tables and relationships, with Primary & Foreign keys.

2) Execute each statement in the correct order to create the relational database in MYSQL.

3) Insert some data into each table.

4) Use all your SQL create and Insert statements (from MS Word) to execute in the MYSQL

WorkBench

5) Write in MS Word and execute in MYSQL WorkBench the statements necessary to;

i. display all tables,

ii. identify sales total for each item

iii. identify delivery confirmation of sold items

iv. identify marketing level for sold items

3. FORM - Marks 10

Using MS-ACCESS, link to the MYSQL database (see the instructions in MYSQL Connection from ACCESS on Blackboard) and create forms to enter sales and purchase orders.

No buttons are necessary, just what ACCESS generates to scroll forward, add a record etc.

Make it clear what the forms do in the Form by adding text or headers.

Note: If you don’t own MS-ACCESS, do this part of the assignment in the lab.

Summary

For this part of the assignment you are required to submit:

(a) A detailed database schema diagram drawn in Excel or PowerPoint

(b) The required SQL CREATE TABLE and SELECT statements

(c) The result of all SQL statements run in MYSQL Query Browser as screen shots to demonstrate correct execution of the statements

(d) The required MS-ACCESS screen shots.

Part 2 – Business Intelligence

There are many large datasets available online, from governments in particular, such as:

Choose TWO large datasets and analyse them with pivot tables. Document the insights and trends that you find during the analysis.

Address the following requirements and give FOR EACH DATASET:

1. Dataset details:

a. The URL of the dataset.

b. A description of the dataset.

c. A screen capture showing the first page of the Excel spreadsheet containing the dataset.

2. Screen captures of ONE pivot table analysis on the dataset utilised together with ONE chart output that you have created.

3. A clear written analysis of your findings from the pivot table and chart.

a. Focus on the insight you are trying to gain and the business intelligence you derive.

b. Try differentiating dimensions from facts in the dataset. You will usually have dimensions as the rows (time, location, product type) and facts in the centre (revenue, cost etc).