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Making decision to implement package

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The director of sales at the St. Clair Hotel, a convention and business-travel property, is attempting to develop a special two-night package that would help the hotel capitalize on the upcoming, city-wide Spring Fling Festival and help boost business during a typically low-occupancy weekend. So far, she knows that she wants to require a minimum twonight stay and double occupancy. In addition, she would like to include breakfast, dinner, and free parking, along with some small Spring Fling logo items. Rack rate is $110 per night.

Question- What factors should management consider when making the decision to implement this package?

Reference no: EM133307289

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