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Assuming the role of Marketing Manager, select a product that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: 1. Describe the product by analyzing its customer value equation it offers in terms of the four utilities of customer value. 2. Explain how the marketing process will be applied to the promotion of the product you've selected. How would you develop, execute and measure a campaign for this product? 3. Applying your knowledge of the four p's of the marketing mix, describe how you would apply the segmentation, targeting, and positioning (STP) approach to market the product, and how you might incorporate the Customer Relationship Management (CRM) philosophy into your marketing program. 4. Analyze and explain the major environmental factors and trends in those countries that might affect sales of the product? 5. Who are currently the largest customers of that product in the home market, and who would be its likely customers abroad? 6. Analyze the competition of the product category in the foreign market you've identified. Describe the nature of competition in that product category. 7. Describe the U.S. and international ethical marketing considerations.
What do you think about the use of sweatshop labour? How does your understanding of labour economics influence your opinion?
Shady town, U.S.A. has been plagued with a recent crime wave and it is well known to all the residents. The BUGusa, Inc. plant in Shady Town has experienced vandalized vehicles in its parking lot and some second shift employees have been robbed as..
List and briefly discuss eight attributes of Organized Crime (OC). Then justify which of the two attributes that you feel are the "most important" as it regards Organized Crime being successful. Be sure to fully support your view/opinion.
What are the major benefits and drawbacks for Croatia when they join the EU? Identify at least two additional examples of economic integration organizations. Please fully describe their membership and classify using the integration levels in our l..
Explain the difference between markups, commissions and fees in the advertising business world, and give several examples of each.
Explain how two statements, found in the external source selected from (C) above, could be viewed through the relativist and subjectivist theories. Select and explain how one statement is based in a relativist perspective and how another (differen..
Why banning the use of cell phones while driving should be mandatory nationwide. Why banning the use of cell phones should be mandatory nationwide
Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision.
Why do leaders need to understand the implication of culture and diversity? Does building a learning organization add to being able to capitalize on this?
The company planned for activity of 119 births, but the actual level of activity was 114 births. The actual wages and salaries for the month was $19,980. The activity variance for wages and salaries in May would be closest to:
Contrast the dynamics between dominant cultures and subcultures either in a work setting or in society. Explain why it is important to understand the impact of culture.
How can the American legal system, which is so devoted to protecting individual rights, justify itself morally if it jeopardizes, through its own rules, the right of law-abiding citizens to personal peace and security.
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