Reference no: EM133993311
Question: Respond to your classmate below. Should be at least 300 words in length, include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.
When discussing global companies, Johnson & Johnson (J&J) is a strong example. It is one of the world's largest healthcare companies, based in the United States, and operates in many countries. The company mainly focuses on pharmaceuticals and medical devices and is known for its innovation, quality, and long-term commitment to improving health and well-being. No AI shortcuts - Just Genuine Assignment Help from Real Tutors.
Diversification helps companies grow and stay competitive by using shared resources across different business areas. In contrast, unrelated diversification (UDIV) occurs when a company expands into completely different industries with no clear connection (Vu, 2025). As such, J&J's global strategy highlights two key ideas. First, it uses diversification by operating in multiple healthcare segments instead of relying on just one. This reduces risk and helps the company remain stable even if one area performs poorly. Second, it follows a localized global strategy. While operating worldwide, it adapts its products and operations to meet local needs, such as different regulations, healthcare systems, and customer preferences.
Globalization and rapid technological change have increased competition across industries (Fang, et al., 2024). As a result, technology now plays a major role in shaping global strategy. In the past, companies relied on physical presence and slower communication. Today, digital transformation allows firms like J&J to operate more efficiently across borders. For example, data analytics helps the company understand global health trends, improve decision-making, and manage supply chains more effectively.