Lists the top three features of the program

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Reference no: EM133386277

Case: Adobe Captivate is a powerful tool that many companies use today as an industry standard. Captivate's advanced functions make it apparent that it should be in every instructional designer's tool kit. For this scenario, you are working for a small marketing company (Multimedia Marketing) that does not use, but needs, Adobe Captivate to help it move forward and grow. Multimedia Marketing's purpose is to help other companies market themselves and their products in a way that promotes their business and drives sales of their products or services.

For this Discussion, present your most compelling argument to the board of directors that your company needs to purchase Adobe Captivate, listing the capabilities and uses for the program to help provide the necessary tools for your clients to identify their target audience. Sell Captivate to your board!

Post your compelling argument to the board, listing specific functionality and features of Captivate relevant to moving your company forward. Be sure your argument does the following:

Lists the top three features of the program that you feel make it valuable to any company.
Gives specifics example for each of those features for how it could be used to promote your company.
Relates your examples to the purpose of your company. This will help your board see the importance and need of purchasing the program

Reference no: EM133386277

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