Line of high quality name brand riding lawnmowers

Reference no: EM13322045

Company X makes a line of high quality "name brand" riding lawnmowers that are marketed themselves at their independently owned stores.

Company X also makes riding lawnmowers that are sold at retailers such as home improvement stores. (These riding lawnmowers are also the same "name brand" as the units sold at the independently owned stores).

Do you think different strategies would be used for these products, even though they are made by the same company?

Why or why not?

Please provide support for your answers.

Reference no: EM13322045

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