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Read the Koninklijke Philips NV case study.
The questions must be answered using an essay format. Submit the paper following the guidelines of the APA including academic references as appropriate. References taken from Wikis or .com sites are not appropriate for this course. References must come from textbooks or peer-reviewed journals. This is a 300 level course and you are expected to demonstrate good use of the English language. Spelling and grammar errors are unacceptable.
Case Discussion Questions
Why did Philips' organizational structure make sense early on in its existence? Why did this structure start to create problems for the company later on?
What was Philips trying to achieve by tilting the balance of power in its structure away from national organizations and toward the product divisions? Why was this hard to achieve?
What was the point of the organizational changes made by Cor Boonstra? What was he trying to achieve? Do you agree with Frans van Houten''s decision to keep the same three divisions when he became CEO in 2011?
In 2008 Philips reorganized yet again, now down from 21 divisions to 9 divisions and subsequently just 3 divisions. Why do you think it did this? What is it trying to achieve?
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The report is case review on Philips reorganisation and the discussion is about the strategies implemented by the company in the recently years.Right from early days the factors responsible for this change and other related parameters are discussed in the report.References are provided as well.
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