Key inputs to any new product strategy

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Reference no: EM13302278

1. A brand extension refers to the use of:

An established brand name on an established product in a related field.

An established brand name on a new product in an unrelated field.

An established brand name on an established product in an unrelated field.

An established brand name on a new product in a related field.

All of the above

2. The key inputs to any new product strategy should come from:

On-going R&D strategy.

On-going corporate strategy.

On-going marketing strategy.

External environmental changes.

All of the above

Reference no: EM13302278

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