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1-Which of the following is not one of the key elements of Apple's strategy?A-premium pricing based on brand name and reputationB-commitment to intellectual property protection for its operating system and designC-concentration on ease of use and innovative product designD-Lowering costs through increased economies of scale.2-Each of the following is a reason for Apple's success in the digital music player industry exceptA-The relations ship between iPod and iTunesB-First mover advantages in the form of brand recognition and consumer loyaltyC-Strategic partnerships with major recording labels and networks.D-Offering the most innovative, highest technology product including features like wireless connectivity.3-Each of the following is a reason for Apple's lack of success in the computer industry exceptA-initial quality and service problemsB-Apple's inability to capitalize on first mover advantagesC-lack of price competitivenessD-overly devout commitment to intellectual property protection4-Which of the following best describes Apple's financial performance (2006-2008)?A-Erratic growth in revenues and operating incomeB-A drop in the 2008 Return on assets after early growthC-Consistent growth in Return on Equity.D-A decrease in Cash, cash equivalents, and short-term investments.5-Apple will find it hard to compete successfully with Dell and HP for each of the following reasons with the exception ofA-Customer supportB-No customization abilityC-Limited functionality and compatibility with commonly used software.D-They have limited synergies with peripheral production and sales.6-In the period from 2004 to 2008 Macintosh sales A-are increasingly composed of desktops rather than portablesB-are increasing in unit sales but not in net salesC-have decreased from more than one half to less than one half to total net salesD-have increasing net sales except for Europe7-Apple's competitive advantage in the personal media player industry include all of the following exceptA-Unique brand recognition and customer loyaltyB-Customer perception of the iPod as stylish and fashionableC-strong retailer supportD-ease of use8-Which of the following is not one of the significant challenges that Apple faces in 2009?A-How to sustain its growth in the smart phone market in the face of increasing competitionB-The effect of the economic recession on Apple's revenues and profitsC-How to increase its international computer salesD-Concerns about Steve Jobs and his effectiveness as leader of the company9-Apple should take all of the following steps to improve performance in the mobile phone industry exceptA-To the extent it can, Apple should make its iPhones available to additional carriersB-Apple should develop multiple models of the iPhone.C-Apple should focus on lowering costs to better compete with NokiaD-continue to develop innovations in the iPhone capabilities10-Apple should take all of the following steps to improve performance in the mobile phone industry exceptA-Loosen the copy protection on its iTunes content to make it available to more usersB-Continue innovation with product featuresC-Continue the stylish marketing.D-Stay with only iTunes compatibility.
Explain each of the following terms, expressions, events, or names in terms of their significance in the context of psychological testing.
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