Keeps the beverage colder for longer period of time

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Reference no: EM131392022

Suppose three companies, Optimax, Megachug, and Thirstoid, dominate the sports drink market. Optimax enjoys the largest market share. Megachug, dissatisfied with its market share, begins offering its sports drink in a new container that, according to Megachug, keeps the beverage colder for a longer period of time.

This is an example of:

Non-price competition

A price war

Price leadership

Reference no: EM131392022

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