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Issues of concern facing the marketing industry

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Reference no: EM132355827

One of the hugest puzzles facing marketers today is the growth of digital platforms like Facebook, Amazon, Google and Apple that are mediating more and more of our digital experience. They're giving marketers great new ways to reach and interact with consumers, but their inner workings are opaque. Marketers need new ways to learn how these platforms are forming their customers' activities and expectations.

Discuss this issues of concern facing the marketing industry.

Reference no: EM132355827

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