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Question: You will use EBSCOhost to find two articles describing firms' product strategy. When applying the marketing mix, the strategy should be driven by consumer needs. When answering, do not take for granted the fact that consumers make purchasing decisions based on perceived benefits. When making strategic decisions, translating desired benefits to product design, features, and overall product strategy can be challenging for marketers.
In your initial post. Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.
Follow up posts. After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer's responses?
Initial post should be 150 words minimum.
Is public or community Education an appropriate manner to teach sexuality? What should the curriculum include or exclude?
Discuss factors of diversity including various types of diversity likely to be encountered in the organization.
Which of the following is a false statement about dietary supplements?
What kind of backup plan should hospitals and clinics have in place if their information systems go down? Why are patients often so dissatisfied with managed care plans? And can anything be done to improve their satisfaction?
Gunderson Lutheran Health System in La Crosse, Wisconsin, is a health care delivery company that includes a 325 bed hospital, several specialty medical practices and 41 clinics. In a recent year, they saw 4.1 million outpatient visits.The network has..
You will develop a formal information paper that addresses the legal basis of current Department of Homeland Security jurisdiction, mission.
Which of the following provides a false image of policing that can negatively affect police image in a community and is a perception over which the police have little control? Who is considered to be the father of American policing? What type of stra..
The purpose of psychological testing is to help the person being assessed (e.g., clinical case histories aid in the diagnosis and treatment of mental illness).
Does the Uniform Commercial Code Article 2A apply in this case? Explain. Are there any government or private entities available to Letisha for lodging complaints about businesses which treat consumers unfairly? Explain.
Discuss what effect an advertising campaign touting how "the boost of energy from Energyshot will last the whole day!", will impact these lesser developed.
Discuss the effects of heroin abuse. Be sure to include information on abuse, tolerance, dependence, and withdrawal from heroin
Tony knows he should report this but would have to admit to violating the company's information technology regulations by logging into Robert's computer. If he warns Robert to stop his betting, he would also have to reveal the source of his inform..
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