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Is the plan simple and succinct? Is it easy to understand and act on? Does it communicate its content clearly and practically? Is it not unnecessarily long?
Is the plan complete? Does it include all the necessary elements? Does it have the right breadth and depth? Achieving the right balance between completeness and lots of detail and simplicity and clear focus is often the key to a well-constructed marketing plan.
Is the plan specific? Are its objectives concrete and measurable? Does it provide a clear course of action? Does it include specific activities, each with specific dates of completion, specific persons responsible, and specific budgets?
Is the plan realistic? Are the sales goals, expense budgets, and milestone dates realistic? Has a frank and honest self-critique been conducted to raise possible concerns and objections?
The first cash flow of a 25-year series of quarterly cash flows is equal to $35,000. Each cash flow in the series increases by $800. Find the amount of each cash flow in an equal quarterly cash flow series that is equivalent to the increasing cash fl..
Emotional branding is becoming an important way to connect with customers and create differentiation from competitors. How can companies create emotional branding to position their brands? What are some examples of companies (other than from the text..
A farmer needs a worker (called harvest hand) to help her bring in the harvest. A great harvest hand adds £5000 to the farmer’s revenue. A good harvest hand adds £4000, a decent harvest hand adds £3000 and a bad harvest hand adds £2000 to the farmer’..
A substitute good is a determinant of supply. Government actions, such as price floors and ceilings, can actually reduce employment and raise market inefficiency. In the circular flow model, firms own economic resources, and households buy the manufa..
What is the impact of a tax cut in an economy operating under a flexible exchange rate regime on household spending, interest rates.
q1. how are protectionist policies from other countries predicted to affect chinas relative supply and relative
" A polluting steel mill in a perfectly competitive market will produce too much steel and pollution." Draw a graph to illustrate whether this statement is true, false, or uncertain. Be sure to draw the private and social marginal cost as well as the..
q. 1 the cost to drive on a freeway is 0 at all times of the day. this cost establishes equilibrium at 3 a.m. however
A firm has $2,000,000 in sales, a Lerner index of 0.56, and a marginal cost of $35, and competes against 900 other firms in its relevant market. What price does this firm charge its customers? By what factor does this firm mark up its price over marg..
Sam is buying a refrigerator. He has two choices. A used one, at $475, should last him about three years. A new one, at $1250, would likely last eight years. Both have a scrap value of zero. The interest rate is 8 percent. (a) Which refrigerator has ..
According to 2009 data on the U.S. population which of the following was correct? Adults had higher labor-force participation rates and higher rates of unemployment compared to teenagers. Adults had higher labor-force participation rates and lower ra..
In turkey, many shopping mall owners charge different rental rates on their tenants. The shops of local and relatively unknown brands pay higher rental rates per square meter than the international and famous brand shops. Local shop owners protest th..
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