Is the advertisement using a central or peripheral route

Assignment Help Other Subject
Reference no: EM132243560

Question: In your paper, address these questions:

1. Use YouTube or another online video source to find a commercial that you feel provides evidence of some of the issues discussed in Ch 3. A suggestion is to search for a favorite popular product (e.g., a type of car, toy, or video game) or the name of a late night infomercial product.

A Google search for "infomercial" also turns up some common product names. In your written response:

• Describe the general content of the advertisement

• Is the advertisement using a central or peripheral route to persuasion, or both?

• What techniques are being used regarding the source or the nature of the communication in order to persuade?

• Explain your answers using specific examples from the video to back up your ideas.

• Be sure to include the url to your video in your paper.

2. Do you ever try to persuade friends or family members to do something? How do you try to persuade them? How do they try to persuade you? Give specific examples.

3. What is emotional contagion and how does publicity produce it?

4. What principles do Fox News and other media sources utilize from this chapter and how?

5. How does familiarity increase liking for something (or someone)?

6. What is the difference between central and peripheral routes to persuasion?

Reference no: EM132243560

Questions Cloud

How much sleep you need to be healthy : When it comes to sleep and getting a good night's sleep (p109-111 in the text [including the graph/chart on page 111]) what do you think about how much sleep.
Productivity per employee : If sales for 2016 were 9 million units, sales are expected to grow at a consistent rate, and productivity per employee is expected to be constant
What will you say and present to the corporate staff : What will you say and present to the corporate staff to convince them of your ability to accomplish this mission?
Discuss literature you have chosen by integrating concepts : Based on your introduction, briefly discuss the literature you have chosen by integrating concepts developed from your four different content domains.
Is the advertisement using a central or peripheral route : Is the advertisement using a central or peripheral route to persuasion, or both? What techniques are being used regarding the source or the nature.
Why would an intake or counseling interview be a good choice : With your career choice in mind, think of a social service agency, healthcare agency, business, educational institution, or government agency.
Describe the general content of the advertisement : Describe the general content of the advertisement. Is the advertisement using a central or peripheral route to persuasion, or both?
What are the advantages and disadvantages of using websites : What are the advantages and disadvantages of using websites like Glassdoor to try to determine fit?
Prepare for communication with the diverse group : What suggestions would you provide for the new leader to prepare for communication with the diverse group to ensure that all of the team members feel included

Reviews

Write a Review

Other Subject Questions & Answers

  Explain us coast guard efforts to conduct security operation

Identify and explain specific U.S. Coast Guard efforts to conduct maritime surveillance, interdiction, and security operations in the past 10 years.

  What are the characteristics of a pc firm

What are the characteristics of a PC firm - demand and costs for Hot dogs side by side. Make sure to include the S.R. and L.R profits.

  Neglect best interest considerations

What is the best argument in favor of the view that a patient’s closest family members should make life and death decisions concerning a patient when a patient is no longer able to make them? Discuss the pros and cons of that argument. (Neglect best ..

  Create an affective assessment survey

Create an affective assessment survey (not to be confused with "effective) for your students to fill out anonymously.

  Compare the dominant approaches used for crime prevention

Compare the dominant approaches used for crime prevention. Contrast the dominant approaches used for crime prevention.

  Develop a sample ethics policy to be presented to the ceo

Develop a sample ethics policy to be presented to the CEO by providing a cover note outlining the purpose of the policy and benefits to the organization.

  Analyze at least one provision of the affordable care act

Analyze at least one provision of the Affordable Care Act. Interpret the implications of this new provision for access to care for families.

  Provide details about the source and the context

Find three different examples of descriptive - not presriptive. Provide details about the source and the context, e.g., time, place, subject of discourse.

  The concept of a fire involving hazardous materials

The concept of a fire involving hazardous materials

  What beliefs about god and humanity from the christian

What in the scenario makes it difficult to make an ethical decision? and Name at least two options for resolving the scenario.

  Between sample mean and population mean

For a population with a mean of M= 70 and a standard deviation of o= 20, how much error, on average, would you expect between the sample mean (M) and the population mean for each of the following sample sizes? a. n= 4 scores b. n = 16 scores c. n = 2..

  Increase in communication between health care providers

Which of the following was not a result of the creation of the CAPES unit at Delaware hospitals? Answer A decrease in the number of patients placed in restraints A decrease in the number of patients involuntarily committed to psychiatric facilities

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd