Is brand merchandise the new american culture

Reference no: EM13514568

Does purchasing branded merchandise now provides that same sense of belonging that was once provided by community institutions like schools, churches, civic groups, or fraternal orders. What provides you with a sense of belonging or identity? What role, if any, does marketing play in what you identify with or where you hang out the most? Is "brand merchandise' the new American ‘culture’? Please explain in detail.

Reference no: EM13514568

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