Reference no: EM131163973
Detailed Question:
Write a report on your proposed strategy to enter a foreign market that integrates the following:
The fit for your product with the culture, politics and economy of the country
How you plan to cover market, investment and exchange rate risk?
Your assessment of the economic health of the country to sustain your business.
Integration of an ethical framework into the decision analysis
Note: Think of this as a summary integrative piece that ties some of the core insights of the course on globalization, integrating cultural and political issues in economic policy, economic theory, assessing the economic health of a country, trade policy, FDI policy, Immigration/Talent policy, exchange rate policy, balance of payments policy and open economy macroeconomics.
While you write your report I would like to see some of these insights integrated into your paper. In other words you are not just writing a market potential report on introducing a product to a foreign country - you are writing a market potential report from both a GLOBAL ECONOMICS perspective as well as a MBA perspective.
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