Reference no: EM132283226

Assessment 1:

Task Description - Individual Report

This challenging assessment/task will provide you a real world experience through an applied and innovative task. Choose one of the following products:

1. Danes coffee

OR

2. Aboriginal cultural tours

You have been hired as the Marketing Manager and your CEO has decided to investigate market opportunities for the potential international promotion and sale of their products or services to one of the following countries:
• China
• Japan
• Korea
• Singapore
• UK

Choose one of the above countries and write a report on the potential opportunities and threats after conducting a strategic analysis of the environmental variables such as economic, political, social, cultural, technological and any other variables that would influence the market entry in that country.

It is recommended that students read various academic materials before writing this report. You will be expected to have consulted books, relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to write the report (i.e. support your arguments with theories and market figures). You should start working on the assessment as early as Week 4.

Students can follow the report structure below:
• title page with unit name and code, student name, student id and campus and date;
• executive summary (not more than 1 page);
• table of contents;
• introduce the background information necessary to understand the product and the country of your choice;
• discuss the environmental variables (economic/financial, political/legal, social/cultural, technological) that may affect your international marketing campaign in that country;
• conclusion and recommendations for moving forward on the export opportunities or threats
• list the references (at least 15 academic references)
• Appendices (where required)
You can use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.

Length: Oral Presentations of not more than 10 mins in duration (using powerpoint slides) plus a Script of your presentation (maximum 1,500 words excluding references)

Assessment 2:

Task Description - Team PPT presentation with voice over and Word written assessment

Organise yourself into teams of 2 or 3 people. For Assessment 3, your group is expected to choose ONE of the countries and ONE of the products that you worked on in Assessment 2 where you will go to market and explain the rationale for your choice.

You will then provide recommendations for the following:
• Market selection and entry strategy
• Competitive strategy
• Pricing strategy
• Promotion strategy
• Distribution strategy
• Concluding recommendations

You are expected to read widely to support your analysis and justify your recommendations. You must include at least 15 references to support your ideas. I suggest you use the CQUniversity library database, industry reports, and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.

Instructions for your written Word document with references
• Please use Times New Roman with font 12 and 1.5 line spacing
• You need to upload this Word (.doc or .docx file format) document in Moodle under Assessment 3 and also a copy of your PPT slides (.ppt or .pptx file format).

Instructions for the PPT slides (10 minutes oral presentation or voice-over)
• The oral presentation or voice-over should be a maximum of 10 minutes to discuss the above.
• Use the marking criteria for this assessment as a guide to include what is needed in the slides.
• You do not need to read the in text referencing or references at the end of the slides when presenting your oral or recording your voice-over for the PPT presentation.
• As far as possible, as this is a team effort, we would like to hear all voices of the students involved in the group especially on the metro campuses. For distance education students, we would understand if this is not possible.
• On-campus (internal) students will be presenting their PPT presentations in class time during Weeks 11 and 12.