Investigate Aristotle Three Proofs

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For this discussion, you'll investigate Aristotle's "Three Proofs"- ethos, pathos, and logos. Aristotle argues that each needs to be in place for an argument to be truly effective. Give one example of where have you seen each method of persuasion used in advertising--either print, online, or in video. Start by defining each of the proofs using the readings or other research you might add.

Use and cite sources to help build your credibility in the definitions. Then put the ideas into your own words. How do you understand these ideas? Introduce one advertising example each for ethos, pathos and logos. Of these three ads, which were effective in their persuasion? Which were ineffective? How can you discern the difference? We will learn all about Pathos, Logos, and Ethos! So we begin with a simple video explaining the difference between the 3 areas of the human psyche.

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The paper help in evaluating the identification of Ethos, pathos and logos in various types of advertisements. The paper will further help in recognizing the definitions of these three aspects that are used by different companies to advertise in front of the people regarding selling of their concerned products. Moreover, the paper also provides logical explanation that which aspects suits better for people to select their desired products. each one of the aspects tries to influence the audience in their won way and therefore, the logical, ethical and emotional sequences needs to be understood by the audience as it generates crucial impact on their mind regarding the purchasing of the products.

Reference no: EM132394330

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