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Introduction to marketing for hospitality and tourism

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Reference no: EM131454906

Subject Description - (MGK1103 Principles of Marketing)

Subject Content:

The content of this subject will address the following topics:

PART A: UNDERSTANDING HOSPITALITY AND TOURISM MARKETING PROCESS

An Introduction to Marketing for Hospitality and Tourism

Service characteristics of Hospitality and Tourism Marketing

Customer values
Marketing strategy and planning

PART B: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES
Consumer buying behaviour and buyer decision process

Identifying market segments and targets

PART C: DEVELOPING HOSPITALITY AND TOURISM CUSTOMER VALUE-DRIVEN
STRATEGY AND MIX
Creating and delivering value
- Pricing strategies
- Place/Distributing strategies
- Integrated Marketing Communications
- Internal Marketing and relationship marketing

Assessment Overview
Students are required to achieve 50% of the available marks in order to successfully pass the subject. The assessment information below provides a clear and explicit understanding of the expected standards to be achieved relative to the marks awarded.

Verified Expert

The solution is about the marketing, tourism and the target customer whereas the example is from the Kotler about the Taj in India and how it impacts the covers the three section provided in the assignment question paper. the word document consist of times roman 12 point, 1.5 spaced and the Harvard style of in-text citation and references.

Reference no: EM131454906

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Introduction to marketing for hospitality and tourism : Subject Description - (MGK1103 Principles of Marketing) An Introduction to Marketing for Hospitality and Tourism - Service characteristics of Hospitality and Tourism Marketing
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Reviews

inf1454906

4/21/2017 5:08:11 AM

Thanks to you for such a great amount of work, by the way I've as of now alluded to of my companions to you, and I wouldn't fret getting everybody to manage you. On the off chance that you weren't an incredible, I wouldn't prescribe you to my companions. You earned it.

len1454906

4/8/2017 1:46:19 AM

Just need to do part A Also need to draw the diagram which i have attach with it of targeting market processs Pls call me before making the assigment - Represents the overall potential market Marketing segmentation reveals a company's market-segment opportunities. 1. Identify bases for segmenting the market 2. Develop profiles of resulting segments 3. Develop measures of segment attractiveness Select the target segment(s) 5. Develop positioning for each target segment 6. Develop marketing mix for each target segment

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