Introduce new portable camper to fill out its product line

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Reference no: EM131334187

Winnebagel Corp. currently sells 28404 motor homes per year at $65307 each, and 10511 luxury motor coaches per year at $91818 each. The company wants to introduce a new portable camper to fill out its product line; it hopes to sell 23826 of these campers per year at $12353 each. An independent consultant has determined that if Winnebagel introduces the new campers, it should boost the sales of its existing motor homes by 1802 units per year, and reduce the sales of its motor coaches by 1075 units per year. What is the annual sales figure you should use when evaluating this project?

Reference no: EM131334187

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