Introduce a new product in the market

Reference no: EM13331606

Marketing Research”

Q: You are the marketing manager of a company. You are going tointroduce a new product in the market. You have to perform a marketing research inorder to analyze the consumer demand. Explain any four methods by which you can collectthe data necessary for conducting your research? Also explain the advantagesassociated with using these

methods? (5*4 = 20 Marks)

Research Method = 1 Mark

Advantages = 4 Marks

Reference no: EM13331606

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