Interpret perceptual elements of visual media communication

Assignment Help Other Subject

Reference no: EM132470368

Assignment: Competency: Analyze and interpret perceptual elements of visual media communication to identify effective visual messages.

Scenario: You have been hired by a large law enforcement agency to analyze the images used on advertising billboards in both urban and suburban regions. The billboards visually display a new campaign message to improve neighborhood safety.

During your analysis, you find that the images used on billboards in the urban areas are exactly the same as the images used in the suburban areas. Both images show parents happily talking with law enforcement officers while children run over green lawns having a fun balloon fight. You decide that these images are not sending proper perceptual messages. You decide to create a visual analysis video for the law enforcement agency to share with the administration

For the video visual analysis, you realize you will need to find two new images that are quite different from one another. One image will be used on the urban billboard, and the other image will be used on the suburban billboard. In your video presentation, you will compare and contrast how each image utilizes the following:

• Compare and contrast the visual elements of cultural familiarity. Explain why it is important to use culturally familiar visuals that are quite different in the urban and suburban billboard images. Include specific visuals in your visual analysis.

• Identify specific visual examples of the following cognitive elements: memories, experiences, and expectation. Compare and contrast how urban and suburban viewers may be affected differently by those specific cognitive visual elements.

• Explain the difference between urban and suburban viewers' emotionally engagement with each of the billboard images.

• Identify visual semiotic codes in both images: metonymic, analogical, displaced, and condensed. Discuss the importance of using these codes. Include specific visuals in each part of your visual analysis.

As you outline your ideas On a separate word document, analyze the two visuals

1. Accurately compares and contrasts the cultural familiarity elements in both urban and suburban images using specific visual

2. Accurately analyzes the cognitive elements and viewer effects in both urban and suburban images using specific visual examples.

3. Accurately analyzes the emotional engagement of urban and suburban viewers using specific visual examples.

4. Accurately analyzes the semiotic codes in both urban and suburban images using specific visual examples.

Reference no: EM132470368

Questions Cloud

Identify a trend in information systems and technology : Identify a trend in Information Systems and Technology supported by three pieces of research to support why you think it is a trend

Developing organizational policies and practices in detail : Within a healthcare setting, the needs of the workforce, resources, and patients are often in conflict. Mandatory overtime, implementation of staffing ratios.

Describe the rationale behind the punch dub campaign : Describe the rationale behind the Punch Dub campaign. Describe the Agency "Pitch Process" that Deutsch LA participated in to win the VW business in the US.

Research design and thesis planning : Research design and thesis planning through a critical review of at least three key papers relevant to a research topic of your choice

Interpret perceptual elements of visual media communication : Analyze and interpret perceptual elements of visual media communication to identify effective visual messages. You have been hired by a large law enforcement.

What are the nutritional challenges for the given group : What are the health disparities that exist for this group? What are the nutritional challenges for this group? Discuss the barriers to health for this group.

Identify the purpose and principles behind branding : Identify the purpose and principles behind branding and positioning using specific examples to illustrate. How important is branding? Justify your claims

Describe the national healthcare issue you selected : Describe the national healthcare issue/stressor you selected and its impact on your organization. Use organizational data to quantify the impact.

How power-play may have influenced the organization culture : Make recommendations that support how the study of power and politics could influence leadership behavior and improve the organization's culture.

User Account

All Pages