Interested in building a movie recommendation system

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Suppose an online media streaming company is interested in build- ing a movie recommendation system. The website maintains data on the movies in their database (genre, length, cast, director, budget, etc.) and additionally collects data from their subscribers (demographic information, previously watched movies, how they rated previously watched movies, etc.). The recommendation system will be deemed successful if subscribers actually watch, and rate highly, the movies recommended to them. Should the company use the adjusted R2 or the p-value approach in selecting variables for their recommendation system?

Reference no: EM13928039

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