Interactive technology, Benefiting from today's interactive

Interactive technology

Reference no: EM13274535

Benefiting from today's interactive technology, many companies are now tapping consumers for message ideas or actual ads (consumer generated ads). After researching a few of such advertisements, discuss the benefits and risks of using such advertisements. When and under what conditions it would be best to use such ads? When would be problematic? Provide suggestions and recommendations for marketers.

Reference no: EM13274535

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