Increase in the drug effectiveness

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Reference no: EM131808034

As a sales manager for a major pharmaceuticals company, you've been asked to promote a new drug that costs $2,500 per dose. You've read the reports saying that the drug is only 1 percent more effective than an alternative drug that costs less than $625 per dose. Your boss who is the vice president of sales wants you to promote the $2,500-per-dose drug aggressively. He reminds you that if you don't, lives could be lost that might have been saved with that 1 percent increase in the drug's effectiveness. In 30-75 words, discuss what you would do and give reasons to defend your choice

Reference no: EM131808034

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