In which city should northeastern locate

Reference no: EM131349971

Northeastern Insurance Company is considering opening an office in the U.S. The two cities under consideration are Philadelphia and New York.

FACTOR	WEIGHT	PHILADELPHIA	NEW YORK
Customer convenience	.25	70	80
Bank accessibility	.20	40	90
Computer support	.20	85	75
Rental costs	.15	90	55
Labor costs	.10	80	50
Taxes	.10	90	50

The factor ratings (higher scores are better) for the two cities are given in the following table. In which city should Northeastern locate?

Reference no: EM131349971

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