In the beginning they need to focus their marketing and

Reference no: EM13473426

1.In the beginning, they need to focus their marketing and distribution to as few channels as possible, and they want to know what the very best channels would be, based on what the data suggests.

2. Clayton believes that the individuals in their target group (those with higher incomes) would be willing to spend at least fifteen dollars on a video, and he wants you to test that hypothesis.

3. Todd is less interested in testing a hypothesis than he is in developing an estimate for what people would be willing to pay. He would like 95 percent confidence intervals for the average price people would be willing to pay: one for the higher-income group, one for the lower-income group.

Analyze the 91 survey responses to provide answers to Todd's and Clayton's three questions. Write a management report that contains your findings and recommendations.

Reference no: EM13473426

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