In a three- to five-page paper not including title and

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Reference no: EM13387357

In a three- to five-page paper (not including title and reference pages), select a service organization to use as an illustration in discussing the seven elements of service marketing. Also, include a discussion of how these elements form a competitive advantage for a service organization. Use the course text and two additional scholarly sources from the Ashford Online Library to support your paper. Your paper must be formatted according to APA-style guidelines as outlined in the Ashford Writing Center.The Week Two Paper:

Must be three to five double-spaced pages in length (excluding the title and reference pages).

Must include a title page with the following:

Title of paper

Student's name

Course name and number

Instructor's name

Date submitted

Must being with an introductory paragraph with a succinct thesis statement.

Must address the topic of the paper with critical thought.

Must end with a conclusion that reaffirms your thesis

Must use at least two scholarly sources besides the text, including a minimum of one from the Ashford Online Library.

Must document all sources in APA style, as outlined in the Ashford Writing Center.

Must include a Reference Page, formatted according to APA style as outlined in the Ashford Writing Center.

Reference no: EM13387357

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